Residential Apartment Complex Structure Fire – City of Pacifica

On April 29, 2024, at 8:19 p.m.., 6 Fire Companies, 2 Chief Officers, and 2 Fire Investigators responded to a residential apartment complex structure fire at 2040 Francisco Boulevard, in the City of Pacifica.

The first arriving fire company found heavy smoke and fire coming from a second floor unit of a three story apartment building. Firefighters made entry and began search and rescue operations and found all occupants had safely evacuated, while simultaneously using hose lines to knock the fire down and protect exposures. There were no injuries to citizens or firefighters. Firefighters remained on scene for over four hours checking for extension and conducting overhaul operations.

The cause of the incident was determined to be the result of a failed portable extension cord due to overloading, which ignited combustibles such as clothing and magazines.

North County Fire Authority wants to remind everyone not to overload extension cords, or substitute extension cords for permanent wiring. If an extension cord is covered, heat cannot escape, which may result in a fire. And always remember the importance of installing and maintaining smoke alarms. Working smoke alarms increase your chances of surviving a home fire by 50%.


(650) 991-8138
[email protected]


North County Fire Authority Headquarters
10 Wembley Drive
Daly City, CA 94014

Get Directions